The beauty scene in Australia has always been vibrant, but recent additions to the MECCA lineup have taken it to another level. For beauty enthusiasts eager to explore innovative products, the arrival of Glossier, Half Magic, and Tower 28 is a dream come true. These brands bring fresh, unique perspectives to the market, making waves with their cult-favorite products and innovative formulations. Here’s a closer look at what these brands offer and why we’re all excited.

Glossier

Glossier in Australia has been a long-awaited event. Known for its minimalist packaging and focus on enhancing natural beauty, Glossier has amassed a loyal following worldwide. At MECCA, you can now find some of the brand’s most iconic products.

Glossier You Perfume

One of the standout products is the Glossier You perfume. This fragrance is designed to interact with your skin’s chemistry, creating a scent that is uniquely yours. It features a balanced blend of base notes like ambrette and ambrox, with top notes of pink pepper and iris. It’s the perfect addition to any fragrance collection, offering a personalized touch. Read more about it here.

Must-Try Glossier Products

• Boy Brow: This eyebrow grooming pomade is a favorite for achieving natural, fuller-looking brows.
• Cloud Paint: A gel-cream blush that provides a seamless, buildable color for a dewy finish.
• Milky Jelly Cleanser: This gentle yet effective cleanser is perfect for all skin types, leaving your skin feeling soft and clean.

Half Magic

Created by Euphoria’s head makeup artist, Donni Davy, Half Magic is all about bold, expressive makeup. The brand’s products are designed to help you create eye-catching looks that stand out. Now available at MECCA, Half Magic is set to become a go-to for makeup lovers who aren’t afraid to play with color.

Half Magic Eyeliner

The Half Magic eyeliner is a game-changer. It’s highly pigmented, long-lasting, and comes in a range of vibrant shades that can elevate any makeup look. Whether you’re aiming for a sharp cat-eye or a smudged, smoky effect, this eyeliner delivers.

Other Half Magic Essentials

• Chromaddiction Eye Paint: These multi-use eye paints come in a variety of shades, perfect for creating everything from subtle washes of color to bold, graphic designs.
• Magic Matte Lip Crème: A creamy, long-wearing lip product that provides a rich, matte finish without drying out your lips.
• Shimmer Vision Eyeshadow: These eyeshadows offer a high-shine, glittering finish that’s perfect for special occasions or everyday glamour.

Tower 28

Tower 28 is all about clean beauty that doesn’t compromise on performance. The brand’s products are formulated to be safe for sensitive skin, making them a hit among those who are mindful of what they put on their skin. Now that Tower 28 is available at MECCA, Australian beauty lovers can finally get their hands on these much-loved products.

Tower 28 SOS Spray

The Tower 28 SOS spray is a standout product, known for its soothing and purifying properties. It’s designed to calm irritated skin, reduce redness, and help with acne-prone skin. The SOS spray is a must-have for anyone looking to maintain a clear, healthy complexion.

Top Picks from Tower 28

• BeachPlease Luminous Tinted Balm: This multi-purpose balm can be used on your cheeks, lips, and eyes for a natural, dewy glow.
• SuperDew Shimmer-Free Highlight Balm: A highlighter that provides a glossy finish without any glitter, perfect for a fresh, natural look.
• ShineOn Lip Jelly: This lip gloss is hydrating and non-sticky, offering a beautiful wash of color and shine.

Final Thoughts

Fans of these brands have been begging them to come to Australia, and while some allowed you to purchase directly from their website, It’s about time they arrived in stores! Brand accessibility is a huge pain point for us here and it’s always exciting when new names cross the seas to finally visit us.

What are you most excited for? Comment below!