What is “Underconsumption Core”: A New Beauty Movement on TikTok Amidst the Cost of Living Crisis

In a time where the cost of living crisis is affecting many around the globe, a trend has emerged on TikTok that is resonating with a growing number of users. Known as “underconsumption core,” this trend emphasizes mindful consumption and getting the most out of what you already own. As people seek to save money and make more sustainable choices, the underconsumption movement is gaining traction and reshaping beauty routines.

Understanding the Movement

Underconsumption core is a movement that encourages people to use up their existing beauty products before purchasing new ones. Led by Gen Z users, this trend is a response to the culture of overconsumption that has dominated the beauty industry for years.

We’ve all seen the excessive hauls, PR unboxings, and makeup collection videos that feed the constant need for more. But with the rising cost of living, many are finding solace in a more minimalist approach, which not only saves money but also promotes sustainability.

The Meaning Behind Underconsumption Core

At its core, underconsumption core is about making conscious decisions regarding consumption. It’s about valuing what you have, reducing waste, and resisting the pressure to constantly buy new products. This approach aligns with broader sustainability goals and reflects a shift towards more mindful living.

Project Pan Makeup: The Heart of Underconsumption Core

A significant aspect of underconsumption core is the Project Pan movement, which has been popular on platforms like Reddit and Tiktok. Project Pan makeup Reddit communities are filled with users who share their progress on using up their makeup products. The term “pan” refers to the metal pan at the bottom of makeup containers. The goal is to “hit pan,” or use up the product entirely, before buying something new.

How Project Pan Works

Participants in Project Pan typically select a certain number of products to focus on over a set period. They then track their usage and share updates with the community. This not only fosters accountability but also creates a sense of camaraderie among participants. The movement encourages people to appreciate the products they own and use them to their fullest potential.

@katieg134

Replying to @hyyfedvyujmnbgyyygee project pan explained!! Trying to make good habits going into the new year #projectpan #declutter #newyear #underconsumption #2025 #resolutionunlocked #fyp

♬ original sound – katie g

Financial Savings

With the cost of living crisis putting a strain on many budgets, underconsumption core offers a practical solution. By using up existing products, individuals can significantly reduce their spending on beauty items. This approach also helps combat impulse buying, which is not only heavy on the pockets but also contributes to environmental degradation.

Environmental Impact

The beauty industry is notorious for its environmental footprint, from excessive packaging to the waste generated by unused products. Project Pan addresses these issues by promoting the use of what you already have, thereby reducing waste and encouraging more sustainable consumption habits.

Mindful Consumption

Underconsumption core fosters a mindset of mindfulness and appreciation. Instead of constantly seeking new products, individuals learn to value and enjoy what they already own. This shift in perspective can lead to a more fulfilling and less cluttered lifestyle.

As the cost of living continues to rise, it’s likely that the underconsumption core movement will gain even more traction. This trend represents a shift towards more sustainable and mindful beauty practices, which could have a lasting impact on the industry.

Brands may begin to take notice and adjust their marketing strategies, focusing more on quality and longevity rather than constant new releases. Additionally, we may see an increase in product offerings that are versatile and multi-functional, aligning with the principles of underconsumption core.

Tips for Embracing Underconsumption Core

If you’re interested in adopting the underconsumption core lifestyle, here are some practical tips to get started:

  1. Take Inventory: Begin by taking stock of all your beauty products. Organize them and identify items that are nearing their end or haven’t been used in a while.
  2. Set Goals: Choose a few products to focus on and set realistic usage goals. This could be a monthly or quarterly goal, depending on the size of your collection.
  3. Join Communities: Engage with Project Pan makeup Reddit communities or similar groups on other platforms. Sharing your progress and challenges with others can provide motivation and support.
  4. Track Progress: Keep track of your usage and celebrate small milestones. Seeing visible progress can be incredibly satisfying and keep you motivated.
  5. Resist New Purchases: Avoid the temptation to buy new products unless absolutely necessary. Remind yourself of your goals and the benefits of using what you already have.
  6. Get Creative: Find new ways to use your products. For example, a lipstick can double as a blush, or an eyeshadow can be used as a highlighter. This not only helps in using up products but also encourages creativity.

Final Thoughts

This goes beyond simply using up products; it’s about fostering a more mindful and sustainable approach to beauty. In the face of economic challenges, the underconsumption trend offers a refreshing and practical solution, proving that sometimes, less truly is more. So, take a look at your beauty stash, set some goals, and join the movement towards a more sustainable and mindful beauty routine.

Leave a comment